More than 10,000 professional attendees, exhibitors and press converged on the collocated Cultural Food New York event featuring Kosherfest, Expo Comida Latina and All Asia Food. The events were held at the Jacob K. Javits Convention Center in New York City, November 11–12, downstairs from the International Hotel Motel Show.

"The surge of attendance confirms the ever-growing demand for these important categories of food and beverage for kosher, Hispanic, Asian and organics," said Brian Randall, show director.

More than 700 exhibiting companies displayed the very latest in kosher, Asian and Hispanic food, wines, beverages and equipment, showcasing thousands of products from more than 20 nations. This was the first time that all three shows exhibited together under its new brand name, Cultural Food Expo/New York.

Cultural Food Expo also took place earlier this year in Los Angeles.

According to Adam Kaufman, a Kosherfest exhibitor and Best in Show winner of this year's New Kosher Product Competition for Mikee's Shiitake Teriyaki sauce, "Kosher consumers are looking for the same gourmet, new and exotic products that the non-kosher consumer enjoys. They want the ethnic foods and flavors, sauces and dips that are Asian, Hispanic and Italian. And, they want it healthier, with less sodium, no preservatives, and organic or all-natural, when possible. That's the new in kosher."

This was evidenced by the sheer number of such products at Kosherfest, according to Menachem Lubinsky, co-producer and founder of Kosherfest. "If you walk into a supermarket store today, you're likely to see hundreds of kosher products, from sushi to soy sauce, that you wouldn't normally associate with kosher," he said. The estimated number of kosher products available today numbers about 400,000. The number of people who purchase kosher, which encompasses observant and non-observant Jews, as well as non-Jews, is about 10 million.

Another important aspect to Kosherfest was the large representation of kosher companies and products from Israel, United Kingdom, Argentina and other countries, who are bringing the flavors and foods unique to their country to a broader market here in the U.S.A. New items seeking to enter the U.S. market included healthy snacks, gluten-free pastas and snacks.